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The Benefits of Working with a Web Design Agency

Due to the rapid development of the Internet, the necessity for strong innovation, sharp distinction, and unique attractiveness, new aspects and techniques are continually emerging in the website design industry. For non-commercial web sites, the goals may vary depending on the desired exposure and response. However, for typical commercial websites, the basic aspects of web design should be focused on:

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  • web design
  1. Content: the substance and information on the site should be relevant to the site and should speak to the desired target audience.
  2. Usability: the site should be user-friendly, with a simple interface and navigational structure.
  3. Appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
  4. Visibility: the site must be easy to find via most, if not all, major search engines and advertisement media.
  5. The Frustration with Freelancers

    The freelance sector is a mixed bag of every kind of worker. At times, hiring the services of a freelancer is necessary but generally, there can be risks involved. There is always the possibility that challenges will appear and compromise your web design project:

    Freelancers give new meaning to the word “flexibility”
    Some freelancers are not concerned with customer service. In many cases, freelancers work on their own, juggling multiple projects at one time. Their main concern is to deliver output before the deadline. However, most design projects require a lot of client collaboration and consultation. Most people will have questions concerning the layout and execution of the project. When you work with a website design agency you will never have to chase someone down in order to discuss project details. An agency is generally more accountable and is far more likely to be available when you have a question.

    The level of professionalism may be missing
    Freelancers do not have bosses or policies in place to regulate their practice and conduct. While many freelancers are very conscientious about their work, there are also those who may be a little too laid back. Attention to detail is crucial in website design.

    Limited resources
    Freelancers do not have the same equipment or work force capabilities that established web design companies can offer. If its a one person operation and they go down, who will be available to pick up the pieces?

    Website design and development takes time and requires a team of experts to develop an engaging search engine friendly website. A talented and creative freelance web designer may not be skilled at programming, or there is a good chance they can’t offer SEO writing to build content for your new website. They also might not have experience with online marketing, which are all important tactics in getting your new website launched and noticed. At ZOO Media Group, you have a marketing director as a point of contact and a team of 4-5 experts working on your site to ensure that all aspects of the website development are covered.

    These are just possibilities. There are also responsible freelance web designers out there, but all it takes is one bad apple to sour your experience. We have heard numerous horror stories from people hoping we can clean up the mess left by an unscrupulous web designer. As such, you’ll enjoy greater peace of mind working with an established company.

    Benefits of Working With a Web Design Agency

    Often the reason for a website’s failure is its design and execution. Failing to engage the user in innovative ways can have a detrimental effect on your business and its ultimate online success. With over one hundred years of combined experience in website design and development, ZOO Media Group is able to provide clients with a high quality website to suit any specific layout and functionality requirements.

    ZOO Media Group works with you specifically to develop your company website and utilizes the best technology available to support your business objectives. The starting point is always to understand your business, your clients, and how together, we can achieve your goals. Our dedication to personalized customer service is unparalleled and our knowledgeable team of designers is one of the best in the industry. Contact ZOO Media Group today for all your website design and development needs.

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